SMART, RESULTS-DRIVEN PR
Class PR's team consists of qualified lawyers, publicists and marketing, including digital, social and SEO specialists.
We are purpose-built for success, regardless of target audience or sector.
With Class PR onside, you can rest assured that something ventured will be something gained.
WHAT WE BELIEVE
KNOWLEDGE IS POWER
Class PR is dedicated to creating public awareness of legal issues so that individuals understand their rights, options and possible outcomes of litigation.
EMPOWERMENT THROUGH DEMYSTIFICATION
Legalese is not easy for the public to understand, nor is other industry-specific language.
We use real data to profile our target audience's online and offline behaviours, its language, register and habits, to optimise engagement and maximise ROI.
STRENGTH IN NUMBERS
Class actions are usually ‘David and Goliath’ battles between corporations with substantial resources and individuals with few.
It is from the collective that the action draws its strength. So the bigger and more unified the group, the greater the likelihood of a successful outcome.
TAILORED COMMUNICATION IS EFFECTIVE COMMUNICATION
Each campaign is tailored to your business' specific goals and target audience.
We undertake empirical analysis of:
the target audiences' touchpoints;
on and offline behaviours;
language and register.
This ensures optimal engagement and strong ROI on ad spend and traditional PR (ad value equivalency).
Each Senior Account Manager comes from a Legal or Agency background (or both) and has an established network of media contacts.
An empirical approach to marketing - statistical analysis of target audience's online and offline behaviour to maximise ROI.
CUSTOMER MANAGEMENT SYSTEMS
Proprietary “members only portals” allow for scalable client acquisition, onboarding, management and retention.
Centralised regular updates reduce the demand for in-house follow-ups; engender a sense of community amongst the group; and ensure that all court-ordered deadlines are met.
As external consultants, Class PR can bring a level of objectivity difficult to achieve in-house. Our fresh perspective and specialist insights deliver results.
Class PR thinks outside the box when it comes to campaign strategy. We view the whole world through PR/Marketing glasses which makes every place virtual or real, a potential PR platform.
Statistical analysis informs the selection of appropriate platforms. Engagement is an iterative process - we make sure that your target audience sees the content you want them to see across all mediums.