WAS YOUR AD-SPEND
PLEASE GET IN TOUCH IF YOUR AD CONTRACT FEATURED ANY ONE OF THE FOLLOWING FEATURES:
NOTE: We are currently limiting the scope of our investigation to Sensis, Yellow Pages, White Pages (on and offline).
Ad contracts which refer to "call time" or "call duration"
Ads allocated to postcodes that you do not and/or could not service e.g. interstate
Any experience you’ve had with voice recorded contracts (VRC)
What sales/marketing discussions or materials led you to choose the Advertiser(s)
Contracts with a maximum payment term – hefty exit or cancellation fees.
Any contract with an associated ‘tracked’, local number that diverts to you
Did you know the number remains the property of the Advertiser(s).
Did you know you lose the right to the tracked number when the contract with the Advertiser(s) end? ‘Your number’ can be passed onto your competitor at your contract’s conclusion.
'WE'RE TRADIES NOT AD EXECS"
"DON'T SIGN A RETAINER"
I looked to a well-known advertiser to generate business for my plumbing company, ADKO. Tradies rely on ad companies to tell them what kinds of ads will work best for their business.
We are tradies, not ad execs.
Bad ads aren’t cheap. Their knock-on effects can be serious. They can compromise your business’ cash flow, resulting in bad credit scores and supply chain disruption.
My message: Beware of companies that overpromise and underdeliver. Don’t sign retainers. Track call/lead conversion rate.
"DON'T BE FOOLED BY OLD-SCHOOL NAMES YOU THINK YOU CAN TRUST."
Though Thomas and I have years of experience between us, Pacific Projects is a new joint venture and we decided to use one of the “big guys” to generate leads outside our existing network. We thought there had to be something in a brand that has been around forever. We were wrong.
Only around 25% of calls were genuine leads, the rest were interstate (we are NSW-based) or calls from marketeers. We also found we were paying top dollar for calls that were very short in duration. We eventually realised that we were paying for the time someone to pick up NOT for the amount of talk time.
When we confronted the sales guys about the poor call-to-job conversion, they kept using the volume of calls as a justification for huge monthly bills. When we tried to terminate, they hit us with big cancellation fees and even threatened to take us to court.
Our message: careful what you sign up for. There is a good chance it will be more trouble than it’s worth.
"NO UNIQUE CALLERS OR LEAD GENERATION"
Dissatisfied customer James discusses his experiences using Sensis.